Work Experience.
EJ East Jordan, MI Global Internal Communications, March 2021 - Present -Work with global, executive leaders on internal and public relations and their messaging strategies. -Manage internal communications tool that is accessible to all employees around the world. -Drive internal communications strategy and identify opportunities for innovation and collaboration amongst teams and tools. -Serve on Brand Steering Committee and provide marketing consulting to brand initiatives. -Leading global initiatives to align overall business objectives into regional markets. PCS Company Fraser, MI Corporate Marketing Manager, July 2018 – March 2021 -Creative thinker and problem solver, leading overall creative marketing strategy and brand experience; including both internal and external experiences. -Working to refresh overall brand and messaging strategy in all marketing channels including, but not limited to, email initiatives, social media, and website revamp/rebrand project. -Worked with industry publications and vendors to support all marketing initiatives through advertising, public relation, and content asset opportunities. -Managed all marketing and communication associated with new product releases to insure successful launch. -Planned and implemented marketing and editorial/content calendars to align with overall company and department goals, and budgets. -Drove learning & development, corporate social responsibility, and company culture strategies to create future growth opportunities. -Worked to build a team and strategically grow department Sun Communities, Inc, Sun Home Services & Sun RV Resorts Southfield, MI Corporate Marketing Manager, Art & Communication, August 2014 – July 2018 -Creative brand strategist responsible for the creation and art and messaging direction of Sun Communities, Inc. and Sun RV Resorts brands. -Led a team of talented designers and copywriters who specialized in both print/digital and all channels associated with them. -Worked closely with communities, resorts, and internal departments on specialty marketing within created and established brand guidelines. A range of projects, include, trade shows, billboards, brochures, logo design, newsletters, flyers, emails, website design, campaign generation, etc. from creation to print, distribution and success. -Corporate marketing contact for 350+ manufactured housing (MH) communities and RV resorts throughout the US - worked directly with department strategists, Senior & Regional Vice Presidents, Community Managers, relative department personnel, vendors on both internal and external marketing efforts. -Key team player involved in growing marketing team from two members in 2007 to about 20 team members. -Initiated, created, and designed Corporate Social Responsibility (CSR) program, Sun Unity and Customer Service Program. Corporate Marketing Team Leader, September 2007 – July 2014 -Corporate marketing contact for over 180+ manufactured housing (MH) communities and RV resorts- work directly with Senior and Regional Vice Presidents, Community & Resort Managers, relative department personnel, graphic design team and vendors. Also responsible for all corporate marketing and branding; paying close attention to messaging and brand consistency. -Design and implement various marketing projects and programs (both internal and external), including support materials such as, brochures, direct mail pieces, logos, newsletters, flyers, e-blasts, etc. from creation to print and timely distribution. -Assisted with rebrand of Sun RV Resorts division from concept to rebranding and distribution of all RV materials. Also assisted with website redesign of both RV and MH websites. -Responsible for producing companywide weekly Inventory Status Report. Lighting Supply Co. Ferndale, MI Marketing Coordinator/Brand Specialist, May 2005 – September 2007 -Managed and maintained company’s private label brand, specifically, package production, messaging and marketing materials – brochure, catalog, flyers, etc. -Created and maintained data sheets of extensive product specifications. -Work directly with graphic designers, relative department personnel and vendors. -Managed various monthly marketing projects, such as, direct mail pieces, newsletters, catalogs, flyers, faxes, e-blasts, website project, etc. from creation to print and distribution. -Responsible for tracking the success and analyzing the results of various marketing projects. -Responsible for setting up and strategically planning the yearly marketing calendar. John Deere Landscapes Madison Heights, MI Marketing Assistant, February 2004 – May 2005 -Managed and maintained the JDL Partners Program redemption center. Handled orders, requests and reports for over 6,500 program members who made up 65% of JDL yearly sales. -Kept track of department’s monthly expenses – placed orders and administered invoices. -Worked directly with vendors, designers and printers in gathering information, obtaining advertising sales and creation of yearly JDL catalog. -Managed & maintained large Competitor Database and Employee Sales Incentive Program. -Responsible for media scheduling, billing, and publicity. Office Assistant, June 2003 – November 2003 -Invoiced daily purchase orders and managed the cashier’s office. -Maintain Contractor Referral Marketing Program, sign up consumers and make follow-up calls -Answer and handle multiple phone lines and tasks. Promoted to Marketing Department. J.P.’s Hallmark Grosse Pointe, MI Retail Sales Assistant/Co-Manager, May 2002 – May 2003, Christmas Seasons 1998 – 2001 -Assisted with managing responsibilities: scheduling, meeting with sales representatives, payroll, employee and customer service issues, cash management and deposits. -Managed own department: in charge of auditing, buying, ordering, stocking, maintaining, and product knowledge of merchandise. -Created visual displays throughout the store, strategically managing product layout and placement. Implemented plan-o-grams as sent from Hallmark Corporation. -Selected to attend regional Hallmark Gold Crown meeting and merchandising buying trip. AWARDS & INVOLVEMENT. Future City Competition: Best Use of Plastics Award Judge January, 2019 MMHA Best Member Website Award | www.suncommunities.com | October, 2017 Detroit Free Press Half-Marathon October, 2011 & 2013, Detroit Free Press Relay October, 2012 Women’s Softball League Summer 2010-2014 Madison Heights, MI American Sign Language Class Fall 2004, Macomb Community College Alpha Sigma Tau Fall 1999 – April 2002 · VP New Member Education, VP Alumni Relations Chairs · Recruitment Leader, Winter 2002 · Awarded Outstanding New Member in Fall 1999 and Outstanding Member for Winter 2000. Grand Valley Crew Team Fall 1997 – Fall 1999 · Selected to race competitively in England in the Women’s Henley Regatta, summer of 1998. |
CONTACT. Erin J. Miedema p: (313) 407-6545 e: erinjanna@hotmail.com w: www.erinjanna.com EDUCATION. College for Creative Studies Detroit, MI - April 2013 Digital Arts: Graphic Design Certificate Web Design & Adobe Flash basics Grand Valley State University Grand Rapids, MI - April 2002 Bachelor of Business Administration Marketing Major, Advertising & Public Relations Minor COMPUTER SKILLS. Creative Suite MS Office Salesforce: CRM & Marketing Cloud Company Systems: Lotus Notes, Yardi Digital: WordPress, Social Media, Blog Team Comments."Erin! Thank you so much for believing in me and giving me the tools and opportunities to grow as a designer and team member. I am sad to leave but very thankful for the time I have had working with you, you have been a big inspiration to me! I appreciate all the hard work and desire you have to elevate the marketing strategies here at Sun, I was lucky to be apart of it!" "Hi Erin, Thank you so much for everything. Seriously. I’m grateful for knowing you and to have had the opportunity to work with you and get to know your awesome self. I love your visions & great ideas. I’m really going to miss you. Thank you for your understanding, support, and well wishes. It means a lot to me!" |